TEXT WITH FRIVOLOUS COLOR USE

WELCOME TO THE WORLD
OF
WONDERFUL COLOR
Color is one of the easiest ways to help make your message come alive on the web. It does not increase the length of time needed for page loading like images and applets do. It imparts emotional weight to your message.
We understand more how color affects us now than back when I was born in the fifties, but even then and before, people with savy used color. People with authority tended to wear certain colors. Public buildings tended to have sober but light colors. Artists used colors to frame and expose their images or conversely to subdue and disguise them.
So far, the text I have been using has been black on a gray background. Although I am not particulary learned as far as color goes, I sus pect that since I picked sober colors, you tended to think more respectfully than if I had chosen frivolous colors. I am about to repeat the same text in a more frivolous manner.

I don't know about you, but random use of color hurts my eyes. It usually doesn't make me want to throw up, but if it were combined with motion, such as the "blink" tag or animated gifs, it could have that effect on your readers. Of course, color is not necessary for a combination of text and graphics to be obnoxious or hard to read as demonstrated in the next example.